Market Share Research

DMA's market share research is conducted relative to financial product usage and dollar balances for both the consumer and business relationships, and non-relationships, for each market.  Ultimately, IDM profitability dynamics (driven by your institution’s G-L) are overlaid, allowing you to see how well your institution is doing and will do based on the products used in different markets and how well these offerings are performing at your institution.  This methodology gives a more accurate reflection of each market, how it compares to your institution’s existing relationship base, and what potential each market offers.