RICH WEISSMAN - PRESIDENT AND CHIEF EXECUTIVE OFFICER

Rich has over 25 years of marketing experience in national and international consumer and business-to-business companies.  He is President and Chief Executive Officer of DMA, since its founding in 1996.  Prior to DMA, he was Marketing Director at Bank of America, U.S. Bancorp, and National Westminster Bank USA, as well as working in market research in the packaged goods industry.  He managed a variety of marketing, sales, database, delivery channels, product development, pricing, advertising, public relations and direct mail functions.   His work has been recognized nationally, and he is known as one of the nation's leaders in the financial services industry.

Rich consults with DMA clients to provide them with expertise and guidance.    His “hands on” and “action-oriented” approach in helping his clients reach their goals is one of the many valuable assets he brings to his clients.    He is a leading expert in the area of profitability integration, and is a top-tier speaker at industry conferences.

Rich completed his Ph.D. work at New York University in Quantitative Analysis and Statistics, and he has Master’s degrees in both Sociology and Psychology coupled with post-graduate studies at New York University’s School of Business.  He also completed the Marketing Management Program at Stanford University.  Rich holds many academic awards, including Phi Beta Kappa, and he completed his B.A. summa cum laude at New York University in the Social Sciences, focused on Statistical Research.  He is currently the Oregon Representative and Honorary Chair to the Presidential Business Advisory Council.