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MANAGEMENT TEAM: RICH WEISSMAN - PRESIDENT AND CEO Rich has over 25 years of marketing experience in national and international consumer and business-to-business companies.  He is President and Chief Executive Officer of DMA, since its founding in 1996.   Prior to DMA, he was Marketing Director at Bank of America, U.S. Bancorp, and National Westminster Bank USA, as well as working in market research in the packaged goods industry.   He managed a variety of marketing, sales, database, delivery channels, product development, pricing, advertising, public relations and direct mail functions.  His work has been recognized nationally, and he is known as one of the nation's leaders in the financial services industry. Rich consults with DMA clients to provide them with expertise and guidance.  His "hands on" and "action-oriented" approach in helping his clients reach their goals is one of the many valuable assets he brings to his clients.   He is a leading expert in the area of profitability integration, and is a top-tier speaker at industry conferences. Rich completed his Ph.D. work at New York University in Quantitative Analysis and Statistics, and he has Master’s degrees in both Sociology and Psychology coupled with post-graduate studies at New York University’s School of Business.  He also completed the Marketing Management Program at Stanford University.  Rich holds many academic awards, including Phi Beta Kappa, and he completed his B.A. summa cum laude at New York University in the Social Sciences, focused on Statistical Research. GREG HUTZELL - EXECUTIVE VICE PRESIDENT, STRATEGIC CLIENT SERVICES DIVISION Greg has over 25 years experience in managing client relationships in the financial services industry.  Prior to joining DMA, he held a number of critical management positions at Bank of America and community banks, with particular expertise in commercial and retail banking, and in providing financial services to credit unions.  As an expert in financial analysis and client management, he provided his clients with financial strategies to improve performance.  Greg brings an extensive and deep background in the financial services industry, covering a multitude of management, finance, marketing, and sales disciplines. Greg oversees the Strategic Client Services function responsible for directing a team of experts to help DMA clients receive the full value of DMA products and services.  Greg and his team partner directly with DMA clients to develop strategic direction and activities to increase profitability, based on the full use and understanding of IDM and other research and analysis intelligence that DMA offers.   Greg ensures that clients receive the highest quality service and consultative support. Greg received his Doctorate degree from California Coast University in Business Administration, and earned a Master’s degree in Organizational Management at the University of Phoenix.  In addition he holds a B.S. in Psychology from the University of Oregon.  He is also a graduate of the Pacific Coast Executive Banking School at the University of Washington.  He is currently an adjunct professor in the Departments of Business and Management at local universities. PISARN LEUNGPATHOMARAM - EXECUTIVE VICE PRESIDENT, IDM TECHNOLOGY DIVISION Pisarn has over 15 years experience in system design and management as an expert in financial and marketing/sales data integration.  Prior to joining DMA, his broad work experience includes developing an integrated database system for the Thai Trade Garment Company in Thailand, developing and researching database information for the Isuzu Company, and as a financial researcher at the University of Portland.  Pisarn brings a unique combination of skills to the IDM Division, combining backgrounds both in finance and technology to skillfully direct IDM Technology. Pisarn oversees the IDM Technology Division that develop, set-up, and process the IDM system.  Pisarn and his Teams manage and ensure quality IDM set-up with all new clients, customized IDM profitability modeling, and ongoing IDM processing and audit of all client databases.  Pisarn oversees all of the steps for IDM production, modification and enhancement activities, continually providing clients with value-added database processing and information.  Pisarn’s Teams ensure that all IDM activities are of the highest quality, providing comprehensive data integration and reporting for management, finance, marketing and sales measurements. Pisarn received his M.B.A. from the University of Portland, where he majored in Finance.  He also completed his B.S. in Public Administration from Thammasat University in Bangkok, Thailand. EVAN FISHER - EXECUTIVE VICE PRESIDENT, APPLICATION TECHNOLOGY DIVISION Evan has over 25 years experience in software development, quality assurance, and direct customer technical support.  Prior to joining DMA, Evan's extensive background includes Director of Customer Service and Quality Assurance for Infinity Softworks, a financial software tool company, and head of Operations and Support for PowerScan, a developer of scanning and management software used in financial and legal document processing/archiving.  Evan also brings a background of on-site software implementation, integration, training, and support of enterprise-wide information workflow and systems monitoring applications. Evan oversees the Application Technology Division.  They provide the development and programming, training and support for the IDM OnLine software application and modules, and manage and enhance security levels for DMA clients, ensuring that DMA maintains the most up-to-date technologies.  Evan and his team also provide all end user training and support for optimizing utilization of the IDM OnLine software to solve client's analytic needs. Evan received his B.S. in Business Administration from Warner Pacific College with an emphasis in Operations Analysis and Management.  He adds this to a technical education in software development, programming, and Information Systems Management. REGGIE BEASON - SENIOR VICE PRESIDENT, CLIENT DEVELOPMENT MANAGER Reggie has over 15 years in the financial services industry in finance and marketing, as an expert in enhancing financial performance in the industry.  Prior to joining DMA, he held a wide range of positions at organizations that offer core processing, CRM, MCIF, profitability/analytic scoring models, and underwriting decision models.  Reggie’s marketing background includes Harte Hanks, FISERV, and IPS Sendero, and Dun and Bradstreet as a financial analyst, and Fair-Isaac as a software specialist.  He has received a number of awards, including the Dun and Bradstreet "Financial Analyst of the Year" award.  He brings a unique background to DMA, having worked with the financial markets in a variety of capacities. Reggie heads up DMA's Eastern Office, located in Orlando, Florida, and provides the industry with a clear understanding of the value of DMA's services.  Reggie and his team work closely with DMA prospects and clients to provide knowledge and support for all DMA products and services. Reggie received his B.A. in Business Economics from Illinois Benedictine College in Lisle, Illinois.  He has also completed a variety of professional development programs in strategic marketing, client management, and other key business areas.  Reggie is a national speaker on risk management, and has presented at a wide range of conferences for the CBA (Community Bankers Association), MBA (Mortgage Bankers Association), NAFCU (National Association of Federal Credit Unions), and others. PREETI SHRESTHA - VICE PRESIDENT, IDM DEVELOPMENT MANAGER Preeti has over 10 years experience in the design and development of databases and applications.  Prior to joining DMA, she was responsible for all database architecture and program design, including report development and interface with clients' CRM software tools.  She also created the company's intranet tool, incorporating the help desk ticket and order tracking system.  Additionally, she was responsible for database uptime and database backups/restores. Preeti manages the IDM Development team that designs and administers the IDM database architecture and reporting.  Preeti and her team ensure that the design, performance integrity, reporting, and database administration are of top quality, focused on optimizing efficiencies and providing the ability to customize IDM to meet each DMA client's unique needs for sophisticated database structures and reporting capabilities. Preeti received her B.E. in Electronics and Communication Engineering from S.D.M. College of Engineering and Technology. JEFF DWORNICKI - VICE PRESIDENT, IDM FINANCE MANAGER Jeff has over 10 years experience in financial analysis and metrics.  Prior to joining DMA, he worked at a variety of organizations in financial analytics, including Shannon Pratt, CFA a highly respected authority and author regarding business valuations.  Jeff also worked as a Pricing Analyst for Lefevre Industries where he was responsible for pricing new business and venture capital projects.  He was also Financial Analyst for Oregon Public Broadcasting, where he was the budget manager for many national television projects.  Jeff worked at Benova, Inc where he was responsible for pricing new business opportunities, verifying General Ledger, and leading fiscal budgeting. Jeff and his team are responsible for initial IDM set-up for new clients, ensuring complete customization of the database and General Ledger allocations, funds transfer pricing, and other components relative to building IDM database and data feeds to maximize database and profitability customization for each client.  Jeff and his team are also responsible for overseeing IDM audits, ensuring that each cycle processing is fully audited for each step of processing.  Finally, Jeff and his team are responsible for keeping track of external economic conditions and forecasts so as to assess their impacts on client profitability. Jeff received his M.B.A. in Business Administration while focusing on Finance from Portland State University and Bachelor of Arts in Economics from the University of Puget Sound.

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