CLIENT TESTIMONIALS: DMA is rooted in creating initiatives that add value to organizations of any size.  Along with references and case studies, DMA has many clients who feel strongly about their close relationship with DMA, and they give DMA specific comments related to their wonderful experiences with IDM and the DMA team.  Below are just a few examples of the many comments DMA receives.  These comments are unedited and in the words of our clients.  Although each client has unique needs and utilizes the many services DMA offers in different ways, the underlying theme of the array of comments DMA receives focuses on the extraordinary way in which DMA acts as a strategic partner in helping our clients to grow and prosper. Sb1 “Our 3 plus year partnership with DMA has enabled Sb1 to obtain a better understanding of the profitability dynamics that influence our financial and marketing decisions, and this has allowed us to continue to more effectively manage.  Our partnership has also allowed us to engage staff so they understand the importance of their actions and understanding of their role in impacting the financial success of Sb1.” Tom Swierzy President and CEO Philadelphia, Pennsylvania Midland States Bank “I’ve learned so much from DMA and the information I’m able to pull with the IDM system.  It’s a huge asset to our marketing team and the bank as a whole.  It helps measure success and areas of improvement in many ways, like profitability of relationships, products, and employees.  It also helps us understand ‘who’ impacted the bottom line, which in return helps us build better relationships interdepartmentally and externally with the customers.” Jo Ann Luallen Vice President Marketing Effingham, Illinois Unitus Community Credit Union “DMA continuously pushes our Team to focus on the meaningful data that really drives success for Unitus.  DMA provides our Team with a set of metrics that allows us to focus on the most critical aspects of the business and to better understand how each member contributes to the success of our organization.” Pat Smith President and CEO Portland, Oregon E & A Credit Union “Two things I like most about DMA: Their objective industry savvy perspective adds infinite value to the excellent reporting capability that shows up monthly.  Their marketing advice and unique view point has saved us numerous times from chasing unprofitable or poorly defined opportunities.  Combined, all of this adds up to far more than MCIF reporting or operational satisfaction; it equates to strategic competitive advantage that drives profitability.” Scott Babin Vice President Marketing Port Huron, Michigan Rocky Mountain Bank & Trust “DMA has become a trusted partner who helps us understand how and where our bank makes money.  The quarterly Executive Strategic Reviews give us invaluable insights into improving our return on equity.” Doug McClure President and CEO Colorado Springs, Colorado Westerly Community Credit Union “Working with DMA has been a great experience.  They not only review and report important data/analysis about our membership, but offer ideas and concepts to improve our profitability.  We look at business in a new, more thorough way now that we have partnered with DMA.  We have worked with other MCIF/CRM organizations in the past and have left feeling that we had been given a mountain of information, but no guidance on what to do with the data.  DMA is different.  They give us detailed quarterly reviews and analysis, as well as ideas & concepts specific to our organization to help us improve.  Greg (Hutzell) and all of DMA are just a quick phone call away to run a product idea or clear up confusion for us.  That kind of service sets them apart from the organizations we have worked with in the past.” Meg Sisco Vice President Marketing Westerly, Rhode Island

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