Credit Union Journal

By Lauralee Ortiz 

“Where Everybody Knows Their Name 

(But Not Much Else)”

With a focus on ways DMA utilizes Matrix Marketing to benefit our clients and increase their bottom line, the article includes great strategies and useful insights from DMA President Rich Weissman.  This informative article by The Credit Union Journal correspondent Lauralee Ortiz, highlights DMA’s theory behind Matrix Marketing and why it is important for all financial institutions.  By using DMA’s IDM (Integrated Database Marketing) system and Matrix Marketing program, financial institutions nationwide are reaping the benefits.  Institutions have seen results as extraordinary as a 75% increase in profitability. 

“The critical point is that it is not just about selling more, but selling right.”

– Rich Weissman, DMA President

Curious about how your institution can benefit from a Matrix Marketing Program?

Matrix Marketing can significantly increase profitability and encourage profitable cross sell that will benefit your customers and your institution.

The DMA Matrix Marketing Program includes data-driven, proven strategies that result in higher returns and an enhanced bottom line, including:

• Cross-Sell and Up-Sell Programs

• Profitability Enhancement Programs

• New Member Acquisition Programs

• Retention Programs

• Calling Programs

To request a copy of this article, please email your name and mailing address to: