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DMA 12655 S.W. Center Street 100 Cascade Plaza West Beaverton, Oregon 97005-1600 503.597.0088 www.DMAcorporation.com FOR IMMEDIATE RELEASE Contact: Rich Weissman Portland, Oregon 503.597.0088 rich.weissman@DMAcorporation.com DMA’S MARKETING SYSTEM RECOGNIZED BY NATIONAL CUDL AWARD DMA, a provider of cutting-edge management, finance, marketing, and sales database systems and services for community and mid-sized financial institutions, recently had its signature Matrix Marketing Program honored at the Fifth Annual Auto Lending Symposium, held late June in Las Vegas, Nevada.  The symposium is an annual event sponsored by Credit Union Dealer Lending (CUDL), the national credit union arm for indirect auto lending serving almost 260 credit unions and 2,000 dealers nationwide, and responsible for over $3 billion in auto lending annually. DMA's client received the Best Practices Award in indirect lending for its outstanding and innovative practices.  They noted that a key ingredient for its successful indirect lending was the Matrix Marketing Program, part of the IDM™ Integrated Database Management system provided by DMA. "We’re thrilled our client has been honored with CUDL’s Best Practices award" said Rich Weissman, president and CEO of DMA.  "We at DMA are grateful for the opportunity to work with their team, and we’re thrilled that our partnership and our services have been so valuable for them and for the dealers." DMA's client particularly excelled in having a highly profitable indirect auto program, and in significantly cross-selling services to new members gained through the indirect auto loans.  While many credit unions find that indirect auto lending is a "stand alone" and frequently unprofitable business, through its extensive use of IDM and other practices they have been able to build solid and profitable relationships with those who finance through auto dealers, far above the loan itself. The award submission prepared by DMA's client, noted that DMA’s Matrix Marketing program served two key objectives.  First, it greatly enhanced the effectiveness of their marketing of the indirect auto program and brought in significant auto loan balances at highly profitable levels.  Second, by targeting those who finance through the auto dealers it created exceptionally high cross-sell (almost 9 accounts per member relationship) and a highly profitable base of members who started their relationships through dealer auto loans.  With response rates in excess of 30%, the IDM Matrix Marketing Program generated almost $250,000 in one year in additional net profit to with an ROI that showed immediate payback. DMA’s award-winning approach, system, measurement analytics, and strategic concepts provide a foundation for profitability risk management and growth for financial institutions throughout the U.S. and Canada. DMA focuses banks and credit unions on managing for income sustainability by integrating management, finance, marketing, and sales. DMA is a premier provider offering its state-of-the-art IDM™ Integrated Database Management System, research and analytic support, and the DMA Institute™ Think Tank for driving cross-functional activities for increased bottom-line performance in these tough economic times. DMA is built upon its mantra that "only the most informed and profitable will survive and prosper". Founded in 1996, DMA is a member of the American Bankers Association (ABA), Credit Union Executive Society (CUES), Financial Managers Society (FMS), New England Financial Marketing Association, Western Independent Bankers (WIB), and Association for Management Information in Financial Services (AMIfs). DMA has also been recognized with national financial industry awards including "The Best of the Best", "Supplier of the Year, and "Best Practices", among others.  DMA can be reached at www.DMAcorporation.com or 503.597.0088. ###

12655 SW Center Street, 100 Cascade Plaza West, Beaverton, Oregon  97005-1600  |  503.597.0088  |  888.DMA.MKTG

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