DMA
514 N.E. 24^th Avenue
Portland, Oregon  97232-2301
www.DMAcorporation.com  

FOR IMMEDIATE RELEASE                                                                                  
Contact: Rich Weissman
Portland, Oregon                                                                                                             (503) 736-9490
rich.weissman@DMAcorporation.com

DMA WINS "BEST OF THE BEST" PRACTICES AWARD

(Portland, Oregon)  DMA) was awarded the national “Best of the Best” practices for database marketing systems.  The award was given by CUNA (Credit Union National Association), which is the national organization for almost 9,000 credit unions throughout the U.S.  The award was given at the recently held Annual CUNA Marketing Convention.

DMA developed its proprietary IDM™ (Integrated Database Management) System, which DMA provides to banks and credit unions throughout the U.S.  The system integrates financial, marketing and sales data into a unique single system, with on-line access for improving performance in profitability, marketing and sales.  DMA acts as the outsourced database agency for its clients, providing IDM processing, reporting and access through IDM, a highly sophisticated system that provides state-of-the-art database tools that otherwise might not be available internally to these banks and credit unions.

The award was given on behalf of the database support DMA provides PTCU.  They use the IDM system extensively, and increased their net income by over 75% in just one year (this is a $9 million increase in net income), most of which is attributed to using the DMA system.  PTCU uses IDM for better understanding their base and markets, improving target lists and calling programs, increased cross-selling, acquisition and retention, and product pricing and packaging.  PTCU is one of the nation’s largest credit unions.

“DMA is proud that our IDM system produces such wonderful results for our clients, and pleased to receive this award for the work we have done,” said Rich Weissman, President and CEO of DMA.  “Our philosophy at DMA is to bring together the disciplines of finance, marketing, sales and technology into a single system, and help our clients grow through better information in these difficult economic times.  DMA is now entering its eighth year as a successful developer and provider of sophisticated database applications and processing, and we look forward to continuing to grow and provide our clients with quality systems that translate into real growth and profitability for them.  We are delighted and honored to be recognized nationally for this accomplishment.”

Founded in Portland, Oregon in 1996, DMA is a successful developer of sophisticated database systems and processing, providing powerful customer, product and profitability analysis value-building tools to financial institutions throughout the U.S.  The company’s state-of-the-art IDM™ (Integrated Database Management) system uniquely integrates marketing, sales and financial data, with on-line access for improving bottom-line performance.  DMA acts as the outsourced database agency for its clients, providing systems and support not commonly available to community and mid-sized banks and credit unions.  DMA is a member of the American Banking Association, credit union organization CUES, CEO Summit, Financial Managers Society, and the American Marketing Association.