HOME       WHAT WE DO       SERVICES       AFFILIATIONS & RESOURCES       ABOUT US       CAREERS       CONTACT US

DMA 12655 S.W. Center Street 100 Cascade Plaza West Beaverton, Oregon 97005-1600 503.597.0088 www.DMAcorporation.com FOR IMMEDIATE RELEASE Contact: Rich Weissman Portland, Oregon 503.597.0088 rich.weissman@DMAcorporation.com DMA WINS "BEST OF THE BEST" PRACTICES AWARD DMA,a provider of cutting-edge management, finance, marketing, and sales database systems was awarded the national "Best of the Best" practices for database marketing systems.  The award was given by CUNA (Credit Union National Association), which is the national organization for almost 9,000 credit unions throughout the U.S.  The award was given at the recently held Annual CUNA Marketing Convention. DMA developed its proprietary IDM™ Integrated Database Management System, which DMA provides to banks and credit unions throughout the U.S.  The system integrates management, financial, marketing, and sales data into a unique single system, with on-line access for improving performance in profitability, marketing and sales.  DMA acts as the outsourced database agency for its clients, providing IDM processing, reporting and access through IDM, a highly sophisticated system that provides state-of-the-art database tools that otherwise might not be available internally to these banks and credit unions. The award was given on behalf of the database support DMA provides to its clients.  One client noted that they use the IDM system extensively, and increased their net income by over 75% in just one year (this is a $9 million increase in net income) most of which is attributed to using the DMA system.  They use IDM for better understanding their base and markets, improving target lists and calling programs, increased cross-selling, acquisition and retention, and product pricing and packaging.  This client is one of the nation’s largest credit unions. "DMA is proud that our IDM system produces such wonderful results for our clients, and pleased to receive this award for the work we have done," said Rich Weissman, President and CEO of DMA.  "Our philosophy at DMA is to bring together the disciplines of management, finance, marketing, sales and technology into a single system, and help our clients grow through better information in these difficult economic times.  DMA is now entering its eighth year as a successful developer and provider of sophisticated database applications and processing, and we look forward to continuing to grow and provide our clients with quality systems that translate into real growth and profitability for them.  We are delighted and honored to be recognized nationally for this accomplishment." DMA’s award-winning approach, system, measurement analytics, and strategic concepts provide a foundation for profitability risk management and growth for financial institutions throughout the U.S.and Canada.  DMA focuses banks and credit unions on managing for income sustainability by integrating management, finance, marketing, and sales. DMA is a premier provider offering its state-of-the-art IDM™ Integrated Database Management System, research and analytic support, and the DMA Institute™ Think Tank for driving cross-functional activities for increased bottom-line performance in these tough economic times. DMA is built upon its mantra that "only the most informed and profitable will survive and prosper". Founded in 1996, DMA is a member of the American Bankers Association (ABA), Credit Union Executive Society (CUES), Financial Managers Society (FMS), New England Financial Marketing Association, Western Independent Bankers (WIB), and Association for Management Information in Financial Services (AMIfs). DMA has also been recognized with national financial industry awards including "The Best of the Best", "Supplier of the Year, and "Best Practices", among others.  DMA can be reached at www.DMAcorporation.com or 503.597.0088. ###

12655 SW Center Street, 100 Cascade Plaza West, Beaverton, Oregon  97005-1600  |  503.597.0088  |  888.DMA.MKTG

© 2012, DMA  All Rights Reserved