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DMA RECOGNIZED:

Recent DMA Awards/Recognition

CUES Financial Suppliers Forum Supplier of the Year Award

CUDL "Best of the Best" Practices Award for Outstanding and Innovative Practices in Direct Lending

CUNA "Best of the Best" Practices Award for Database Systems

Recent Bank And Credit Union Resource Articles About DMA

Profit Risk and Profitability

ABA Bank Marketing - "The Profit Pursuit"

The Mortgage Press - "Profit Risk - The Third Leg Of Risk Management"

California Banker - "Managing Profit Risk To Avoid A Meltdown"

Credit Union Management - "Spread The Word"

Western Independent Banker - "Deposit Gathering: Building A Balance Sheet Profitably In Today's Tough Environment"

The Credit Union Pipeline - "Improving Mortgage Lending Profitability"

Credit Union News - "Credit Card Profitability: Why Is Breaking Even So Challenging And What Can You Do About It?"

ABA Bank Marketing - "Finding Wedded Bliss"

Credit Union Times - "The Three Most Common Marketing Mistakes Made By Credit Unions"

Hoosier Banker - "Rising Variable Interest Rates Mean A New Environment for Banks"

ABA Banking Journal - "Looking For Ms./Mr. Right"

National Mortgage News - "Savvy Consumers Pose Marketing Challenge for Home Equity Lenders"

Home Equity Wire - "Marketing HE Now More Complicated"

Matrix Marketing

Secondary Marketing Executive - "Matrix Marketing Can Mine Databases For The Most Profitable Customers"

Credit Union Magazine - "Integrated Data-Driven System Nets Big Results"

Western Banking - "Non-Traditional Banking Channels - The Future Of Retail Delivery"

PABanker - "Cross-Selling: Like Cholesterol, There Are Good And Bad Cross-Sales"

The Credit Union Journal - "Where Everybody Knows Their Name (But Not Much Else)"

Hoosier Banker - "Upscale Marketing: It's Not What You Think"

Credit Union Magazine - "Add A Personal Touch"

BankNews.com - "Non-Traditional Banking Channels - The Future Of Retail Delivery"

Credit Union Management - "The Right Message - The Database Marketing Agency Helps Credit Unions with Members More Effectively"

Independent Banker - "Changing the Tune - Turning Customer Service Complaints into Compliments"

Credit Union Management Magazine - "Spread The Word"

Generational  Marketing / Market Segments

ABA Bankers News - "In Touch With Gen Y"

ABA Bankers News - "Generation Y: The Challenge Is Gaining Their Trust"

Credit Union Management - "A Rich Tapestry - A Mix Non-Traditional Marketing Techniques Works Best with Affluent Members"

Independent Banker - "Marketing For The Ages"

Credit Union Magazine - "In Search of E-Marketing - Hit The Right Audience at the Right Time"

Kansas Banker - "Aiming for the Upscale Market"

CRM

Credit Union Magazine - "CU Secure CRM Success"

Community Banker - "Six Steps for Success When Buying CRM Software"

CUES Credit Union Management - "Quiet Conversations"

More articles about DMA 

The Business Journal - "Executive Profile Rich Weissman"

American Banker - "Looking Beyond Survival ; Courting Growth Through Ads"

Recent DMA Speaking Engagements

Western Independent Bankers - "Understanding A New Component of Risk Management", Webinar

Financial Managers Society - "Capital Improvement In Today's Economy - How Is That Possible?", Webinar

Association for Management Information In Financial Services - DMA Webinar - "Profitability And Funds Transfer Pricing - Living Happily After", Webinar

American Bankers Association - Annual Marketing Conference, San Antonio, Texas

Association Of Management Information In Financial Services - Profitability And Performance Measurement Conference, Atlanta, Georgia

CU Conferences - Annual Services And Products Forum, San Diego, California

Western Independent Bankers - Annual CFO, Investments and Operational Risk Conference - San Francisco, California

American Bankers Association - National Marketing Conference - Denver, Colorado

American Credit Union Mortgage Association (ACUMA) - Annual Conference – Las Vegas, Nevada 

Michigan Bankers Association - Annual Marketing Conference - Lansing, Michigan

New England Credit Union Services - The Great Annual New England Credit Union Show  -Boxborough, Massachusetts

Western Independent Bankers - Annual CEO Conference - Kauai, Hawaii

American Bankers Association - Annual Financial Sales Management Conference - Orlando, Florida 

DMA-SSM - Managing Marketing And Sales For Profitable Growth In These Tough Times Conference - Las Vegas, Nevada 

National Credit Union Director's Conference - Annual Conference - Las Vegas, Nevada

Western Independent Bankers - Business Development Annual Sales Growth Forum - Newport Beach, California

Financial Managers Society - Finance And Accounting Conference - Orlando, Florida

Western Independent Bankers - Annual CFO, Investments, and Operational Risk Conference - Indian Wells, California

Western Independent Bankers - HR Forum - Newport Beach, California

National Council For Postal Credit Unions - 25th Annual Conference - Orlando, Florida

American Bankers Association - Annual Marketing Conference - Baltimore, Maryland

Schneider Sales Management - Annual Copper Mountain Conference -  Copper Mountain, Colorado

Western Independent Bankers - CFO, Investment And Operational Risk Annual Conference - Huntington Beach, California 

Delaware Valley CUES Council - CEO Convention - Malvern, Pennsylvania

Financial Managers Society - Annual Convention - Chicago, Illinois

Nebraska Bankers Association - Annual Marketing Conference - Lincoln, Nebraska

Western Independent Bankers - Annual Marketing & Business Development Conference - San Diego, California

Illinois Credit Union League - Annual Marketing Conference - Chicago, Illinois

Illinois/Arizona Credit Union League - Joint Conference - Phoenix,  Arizona

The Bank CEO Network - Community Bank Director's Conference - Phoenix, Arizona

Washington Credit Union League - Marketer's Council - Federal Way, Washington 

Schneider Sales Management - Copper Mountain Bank Roundtable - Copper Mountain, Colorado 

American Credit Union Mortgage Association (ACUMA) -  Annual Conference - New Orleans, Louisiana 

Symitar - Northwest Conference – Portland, Oregon

To see a complete list of all the webinar presentations and other presentations click here

 

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