Campaign Tracking
With
IDM OnLine’s Campaign Tracking feature, marketers are able to
create customized marketing campaigns and promotions based on a
targeted group of accounts or relationships. This feature
allows management to actively track the accounts or relationships
in the campaign for performance results and purchase behavior.
Campaign
Tracking also allows for dynamic analysis of those relationships
that have made a purchase as a result of the campaign and those
that have not made a purchase.
Pre-formatted reports are available for management to
quickly see the results at any point during a campaign.
Once
the campaign has been initiated, results can be tracking over
multiple time periods. This
allows the ability to track the short and long term results of an
individual campaign.
