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RESEARCH AND ANALYTIC PROGRAMS:
DMA offers you full-service consultative research and analytic services. We design and manage all aspects of research projects with a variety of qualitative and quantitative research tools. We evaluate the data for you and prepare reports. We give management presentations for you with detailed analysis and recommendations. We provide you with specific strategies and plans. We work directly with internal staff, line management, and sales people to ensure that programs are focused on producing increased profitability.
Marketing Research and Analytic Programs include:
Profit Risk Management
Matrix Marketing Programs
Retail/Commercial Share Of Wallet Analyses
Branching Strategies
Market And Site Selection Analysis
Branch Break-Even Analyses
Retention/Attrition And "Next Product" Modeling Technologies
Relationship Modeling Technologies
Incentive Plans
Employee Surveys
New Product Introductions, Packaging, And Pricing Analyses
"Best Practices" Research
Market Share Research
Competitive Analyses
Demographic, Businessgraphic, And Agrigraphic Analyses
Relationship And Non-Relationship Surveys And Focus Groups
Marketing And Sales Enhancement Strategies For Increased Profitability
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12655 SW Center Street, 100 Cascade Plaza West, Beaverton, Oregon 97005-1600 | 503.597.0088 | 888.DMA.MKTG |
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