MARKET RESEARCH & CONSULTING:

DMA offers you full-service market research and consulting services. We design and manage all aspects of market research projects with a variety of qualitative and quantitative market research tools. We evaluate the data for you and prepare final written reports. We prepare and give management presentations for you with detailed analysis and recommendations. We provide you with marketing and sales strategies and plans. We work directly with internal staff, line management and sales people to ensure that marketing programs are focused on producing increased sales and profitability.

Marketing research and consulting projects include:

• Matrix Marketing Programs
• Matrix Marketing Programs for New/Relocated Branch Opening Support
• Retail/Commercial Share of Wallet Analyses
• Branching Strategies
• Branch Break-Even Analyses
• Retention/Attrition and "Next Product" Models
• Incentive Plans
• Employee Surveys
• Mapping and Site Selection Analysis
• New Product Introductions, Packaging and Pricing Analyses
• "Best Practices" Research
• Market Share Research and Tracking
• Relationship Modeling
• Competitive Analyses
• Demographic and Businessgraphic Analyses
• Relationship and Non-Relationship Surveys and Focus Groups
• Name Change
• Marketing, Sales and Profitability Enhancement Strategies and Plans