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RESEARCH AND ANALYTIC PROGRAMS: DMA offers you full-service consultative research and analytic services.  We design and manage all aspects of research projects with a variety of qualitative and quantitative research tools.  We evaluate the data for you and prepare reports.  We give management presentations for you with detailed analysis and recommendations.  We provide you with specific strategies and plans.  We work directly with internal staff, line management, and sales people to ensure that programs are focused on producing increased profitability. Marketing Research and Analytic Programs include: Profit Risk Management Matrix Marketing Programs Retail/Commercial Share Of Wallet Analyses Branching Strategies Market And Site Selection Analyses Branch Break-Even Analyses Retention/Attrition And "Next Product" Modeling Technologies Relationship Modeling Technologies Incentive Plans Employee Surveys New Product Introductions, Packaging, And Pricing Analyses "Best Practices" Research Market Share Research Competitive Analyses Demographic, Businessgraphic, And Agrigraphic Analyses Relationship And Non-Relationship Surveys And Focus Groups Marketing And Sales Enhancement Strategies For Increased Profitability

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