MATRIX MARKETING: DMA designs and manages Matrix Marketing programs for "mining" your database.  By developing sophisticated profitability, demographic, businessgraphic and product usage segments, you are able to target market specific matrix "cells" for highly efficient and effective programs.  Each component is tracked and reported for response rates, new sales and ROI. Matrix Marketing programs consist of: Cross-Sell And Up-Sell Programs Profitability Enhancement Programs New Relationship Acquisition Programs Retention Programs Calling Programs Program Analysis And Design Program Implementation, Management And Fulfillment Program Reporting And Analysis By using IDM and implementing these programs, you will significantly increase your profitable cross-sales, retention, and new relationship acquisition rates.

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