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DMA designs
and manages Matrix Marketing programs for "mining" your database.
By developing sophisticated profitability, demographic, businessgraphic and
product usage segments, you are able to target market specific matrix
"cells" for highly efficient and effective programs. Each component is
tracked and reported for response rates, new sales and ROI.
Matrix
Marketing programs consist of:
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Cross-Sell and Up-Sell Programs
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Profitability Enhancement Programs
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New
Relationship Acquisition Programs
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Retention
Programs
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Calling
Programs
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Program
Analysis and Design
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Program
Implementation, Management and Fulfillment
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Program
Reporting and Analysis
By using
IDM and implementing these programs,
you will significantly increase your profitable cross sales, retention and
new relationship acquisition rates.
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