WHAT WE DO:

DMA is an outsourced database management agency that focuses on integrating relationships with account, product, officer, branch, segment and institution profitability.  This integration is accomplished through the use of our IDM (Integrated Database Management) system.  Clients have 24/7 access to their IDM database through marketing, sales and financial reports, queries, analyses, trends, and lists.

As part of the integrated system, we also offer Research, Data Warehousing, Digital Dashboard, Administration, Specialty Reports/Lists, Financial Statements, Funds Transfer Pricing, ROC/RAROC, "What If" Product Pricing, "What If" Relationship/Prospect Pricing, Mapping, Campaign Tracking, Crosstabs, Matrix Marketing, Sales Express, Scorecarding, Sales Tracking, Incentive Plan, CRM, Relationship Modification and other database components in IDM.   With all of this information gathered from your base and target market, DMA is able to provide additional market research capabilities, consulting and construct complex Matrix Marketing models to help your institution strategically target relationships based on IDM data. For more on DMA's services, click here.

Customize IDM to include any or all of these features!